You recently joined the company as Country Director for Serbia. What key priorities have you identified in your first months as Country Director for Serbia?
Joining Amusnet is both a great honor and an exciting challenge. This is a moment of significant progress for the company, which has already established itself among the leading providers in the industry. With a vast portfolio of top-performing online and live casino titles, and a new land-based vertical that sets new standards, we are well-positioned to support our ambitious growth goals in Serbia, a market with immense potential. I am proud to lead Amusnet’s journey here, with a clear focus on building strong, lasting partnerships.
Since stepping into the role, my initial priority has been to further strengthen Amusnet’s position in the online gaming sector by deepening our market reach and enhancing client relationships. At the same time, we’re accelerating the rollout of our premium Type S slot cabinets, entering the land-based market with confidence and precision. It is a highly competitive industry, but I am confident that the strength of our product performance and player appeal will drive continued success across all verticals.
Amusnet made a strong impression at this year’s Future Gaming Belgrade, with the Gold Rush-themed stand attracting significant attention. What were the key highlights of the company’s presence at the event, particularly in terms of the product showcase?
The Gold Rush concept was enthusiastically received by visitors, bringing dynamic energy to the event and transforming the Amusnet stand into a vibrant hub of activity and entertainment, strongly connected to our new cluster slot Coin Gobbler slot, the online top performer 20 Golden Coins which is further developed as a triple reel slots on the latest addition to our Type S cabinet series. This is precisely how we want to present our products - as a golden winning combination for our clients. One of the standout moments was the grand prize draw for a 22-karat gold coin featuring Karađorđe - a historic symbol of Serbian heritage - which generated significant interest and high engagement from attendees.
From a product perspective, we presented Amusnet’s latest innovations across all three verticals: Online Casino, Live Casino, and Land-based.
In the Online Casino vertical, we presented top-performing titles such as 20 Golden Coins and Coin Gobbler, the latter standing out with its dynamic cluster pay mechanics and engaging gameplay. For Live Casino, the highlights included Dynamic Roulette 120x and three next-generation Virtual Roulette titles, together with the newest titles Showtime Roulette 500x, Extra Crown Deluxe Live, and Football thrill.
In the Land-based vertical, the spotlight was on the Type S slot cabinet series, which attracted considerable interest. The lineup includes the versatile Type S27, Type S32, and Type S50, as well as the newly launched 55J, featuring a striking 55-inch curved display designed to deliver an immersive gameplay experience. Powered by the AmuseBox platform, the cabinets support a rich portfolio of games, including player-favorites such as Extra Crown, Virtual Roulettes, the celebrity slot Stoichkov #8, and many others.
The positive feedback we received throughout the event reaffirmed the strength of our product offering and the momentum of our strategy across all verticals.
Alongside the exhibition, Amusnet hosted an exclusive client event in Belgrade. Can you tell us more about the evening – the concept, the atmosphere, and the feedback from attendees?
At the core of our strategy is a strong commitment to cultivating long-term relationships, which is precisely why we organized a dedicated client event. We wanted to thank our partners and celebrate our continued collaboration in a relaxed and memorable setting. The event brought together over 70 industry professionals for an evening of networking, live music, signature cocktails, and exquisite cuisine. A renowned Serbian band set the tone for an enjoyable night, while guests had the opportunity to experience three of our Type S slot cabinets in a more casual and interactive environment. The feedback was fantastic - many attendees shared that the event felt both premium and personal, which is exactly what we aimed to achieve.
Serbia is a competitive and dynamic market. Looking ahead, what can we expect from Amusnet Serbia in the following months?
The Serbian market is full of potential, and Amusnet is well-positioned to lead its next phase of growth. In the coming months, we will focus on the strategic rollout of our land-based product portfolio. At the same time, we remain fully committed to our online business, continuously optimizing our offering and strengthening operator partnerships. With a clear vision and a strong local team, Amusnet Serbia is set to deliver consistent progress across all verticals. Stay tuned for the exciting upcoming releases on our roadmap.
