How would you describe Amusnet’s participation at SiGMA Asia 2025? What were your main objectives going into the event, and were they met?
SiGMA Asia 2025 marked an important step in Amusnet’s land-based expansion strategy. Our main objective was to strengthen our presence in the region by showcasing the Type S cabinet series and engaging directly with key stakeholders in the Asian market. We were pleased with the strong interest shown by local casinos, which confirmed that our land-based product line is well aligned with market expectations. The event also allowed us to deepen existing partnerships, establish new connections, and gather valuable feedback to support our next steps in the region.
We are also proud to share that Amusnet was recognized as Best Game Studio at SiGMA Asia 2025 - a prestigious award that reflects the strength of our game studio, which consistently delivers top-performing content across 35 global markets. This recognition reinforces our commitment to driving value and growth in the dynamic Asian gaming landscape.
What were some of the product highlights you showcased at the event, and how were they received by the Asian audience?
From the Land-based vertical, we showcased the premium Type S 32 slot cabinet, powered by the AmuseBox platform. This platform supports a wide variety of titles, including player favorites such as Extra Crown, Virtual Roulettes, 20 Golden Coins, and many others – all backed by the four-level bonus game, Jackpot Cards Plus, which continues to be a strong driver of player engagement and revenue growth.
Our Type S cabinets are designed to balance advanced functionality with refined aesthetics. From 27” Full HD monitors to the newly introduced 55” J-curved model, every design detail is focused on enhancing player immersion, comfort, and visual impact. The reception from operators was very positive, particularly around the build quality, user experience, and overall visual appeal.
We also presented a diverse slot portfolio from our Online Casino vertical, including popular titles like 20 Golden Coins, Candy Palace, and Cocktail Rush, alongside newer releases such as Coin Gobbler and a preview of an upcoming Asia-inspired title - Wenshi Lion.
In the Live Casino vertical, we showcased standout titles including Dynamic Roulette 120x and several next-generation Virtual Roulettes. These games were well received for their immersive presentation and compelling gameplay. Showtime Roulette 500x attracted particular interest thanks to its rich environment and high customization potential, while Football Thrill and Extra Crown Deluxe Live demonstrated the value of combining familiar mechanics with engaging live-streamed formats.
We also showcased two products that generated strong interest: the Golden Coins Link Jackpot and the Tournament Tool. The new jackpot system offers Mini and Minor fixed levels alongside Major and Grand progressive prizes, with a bonus round that adds an extra layer of excitement through value coin collection and Wheel spins. The Tournament Tool supports real-time competitions and leaderboards - a format that proved especially appealing for driving extended player engagement.
The feedback we received throughout the event was very encouraging. Our commitment to building a well-rounded portfolio – combining strong visual identity, proven mechanics, and engaging gameplay – clearly resonated with operators and partners across Asia. It reaffirmed our confidence in the region as a key part of Amusnet’s long-term growth.
Based on your interactions at SiGMA Asia, how do you evaluate the potential of the Asian market for Amusnet’s land-based vertical?
Asia represents significant long-term potential for Amusnet. The feedback we received affirmed that our cabinets and content resonate well with regional preferences. The market is maturing rapidly, and as more countries develop clear regulatory frameworks, we see growing opportunities for sustainable expansion. Our focus on the Philippines as a gateway market proved strategically sound, and we’re already exploring additional opportunities in surrounding jurisdictions. This local presence, combined with continuous market research and adaptation, gives us the assurance that we are developing a compelling portfolio of games that will resonate with both players and operators throughout Asia.
Coming out of SiGMA Asia, what are the next steps for Amusnet’s land-based strategy, both regionally and globally?
Post-event, our focus is twofold: strengthening our presence in Asia by building a strong regional team and strategic partnerships and continuing our rollout across Europe and LATAM. We are also preparing for the launch of our new VIP Type S cabinet and expanding the portfolio with multiplayer solutions and upgraded jackpot systems. SiGMA Asia reaffirmed that our land-based strategy is on the right track, and we are energized to accelerate our global roadmap with Asia as an important pillar of growth.
