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Beyond the energy of the show floor, Amusnet’s presence at SiGMA Sao Paulo extended into the heart of the industry dialogue, where key conversations about the future of gaming were taking shape. At the centre of this exchange was Marco Pequeno, Country Manager for Amusnet Brazil, who played an active role in shaping the conference narrative both as a speaker and moderator.
As part of the official agenda, Pequeno brought a sharp, market-driven perspective to the discussion “Physical or Digital? Boundaries and Convergences in the Casino Industry,” where his message was clear: the rules of the game have changed.
In a landscape where product quality is no longer a differentiator in itself, he pointed to a deeper shift. Today, success depends on what happens beyond the platform. CRM strategies, influencers, and streamers are no longer complementary as they are central to how games gain traction, visibility, and ultimately, performance within operator platforms.
His insights also highlighted a unique dynamic in Brazil. Unlike more mature markets, where in-platform positioning often drives discovery, Brazil has flipped the model. “Here, visibility starts externally, through acquisition strategies and digital exposure, and only then translates into positioning within the game grid. For providers, this means adapting quickly and being present across multiple channels, increasingly, sharing risk with operators to remain competitive”, explained Marco Pequeno.
Beyond his role as a speaker, Pequeno also stepped in as a moderator, leading the panel “Between Successes and Missteps in Markets That Already Operate Land-Based Casinos.” The session brought together voices from Brazil and abroad, creating a space for practical, experience-driven discussion around regulation, governance, and operational realities.
Through this exchange, broader perspectives came into focus. International benchmarks, as highlighted during the panel, are essential not only for understanding operational models but also for evaluating the sector's wider impact, which extends from job creation and tax revenue to tourism and investment flows.
On stage, Pequeno’s contribution connected local market dynamics with global experience, offering a clearer view of where Brazil stands and where it might be heading next.
