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Interview Edwin Cruz Amusnet
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Amusnet’s participation set to elevate the Global Betting & iGaming Show

Can you give us a preview of the novelties you will be presenting at SBC Barcelona?

Sure! We are very excited to showcase our engaging variety of casino solutions as well as our latest titles, Dancing Dead and Cavemen & Dinosaurs. Cavemen & Dinosaurs, set for release on September 19th, offers amazing graphics and thrilling features including random wilds, retrigger options, Instant Win, and a gamble feature. Dancing Dead, debuting in October, guarantees an electrifying thematic gaming experience with Expanding Wilds, Pick Me Bonuses, and a Gamble mode. Visitors can also explore our popular casino products like 20 Golden Coins, Fruits & Gold, Candy Palace, 20 Bulky Fruits, and Cocktail Rush, alongside our renowned Live Casino titles such as Vegas 500x Roulette, Dynamic Roulette 120x, and European Roulette.

Moreover, to elevate the entertainment experience at our booth, we are offering visitors a unique opportunity to immerse themselves in a 360-degree video activation centered around the upcoming Dancing Dead slot release, inspired by the traditional Mexican feast Day of the Dead, with the chance to win premium prizes.  

What are your expectations for this edition of the fair?

Well, I must admit our expectations for this edition of the SBC Summit Barcelona are exceedingly high, especially after the establishing of our local office in Spain earlier this year. This strategic move enables us to stay closer to our local partners, providing tailored solutions and personalized support to meet specific requirements. Following the opening of our new office in Madrid, the significance of SBC Summit Barcelona to our company has been amplified even further, as it serves as a pivotal platform for us to further solidify our presence and forge key connections within the region. We anticipate a really engaging and informative event, connecting with industry leaders, exploring the latest innovations, and gaining valuable insights into the trends shaping the future of our industry. 

What are the company’s objectives and plans in the Spanish market?

In the Spanish market, our company has a comprehensive strategy. We’re focused on strengthening our local presence and expanding throughout the Iberian region, covering Spain and Portugal. This involves offering our diverse product range, including online slots and live casino roulettes. Additionally, we are in the process of developing land-based terminals as part of our broader strategic approach which aims to diversify our portfolio of products and services and increase our competitiveness. The official launch of Amusnet’s land-based cabinets is planned for the beginning of 2024.

Could you give a brief analysis of the impact of new technologies at local level?

New technologies are starting to have a significant impact on the iGaming market in Spain. By leveraging data analytics and artificial intelligence (AI), operators gained valuable insights into the player behaviors and preferences. This data is utilized to adapt marketing strategies, create personalized gaming experiences, and identify potential challenges linked to gambling habits.

The integration of emerging technologies also propelled responsible gambling efforts forward. Operators introduced tools enabling players to set financial boundaries, take breaks from gambling, and activate self-exclusion protocols as needed. As a result, the industry is witnessing a positive shift towards a safer and more personalized gaming environment.

What do you think is the potential of iGaming in the Iberian region? 

The Iberian iGaming market is one of the largest in Europe and has seen significant growth in recent years, despite the global pandemic and new restrictions surrounding promotion and advertising. With well-established regulations in both Portugal and Spain and continuous attention and financial backing from international operators, the sector is poised for sustained growth. Supported by robust technological foundations and a populace enthusiastic about sports, gaming, and betting, the opportunities are abundant. We’re excited to be a vital part of this dynamic and promising market of the Iberian region.