“We are concentrating on the LATAM markets, where we see great potential and interest in our portfolio.“ Nikola Georgiev, Amusnet Interactive
Could you describe Amusnet Interactive’s tradeshow strategy and final assessment for its first participation in the Peru Gaming Show? Have you met the company’s key goals and expectations for the event?
Amusnet Interactive’s tradeshow strategy has developed in recent years, and our new brand name and corporate identity allow us to boost our performance in industry exhibitions. We now attract exhibition footfall with a modern design, cool lighting and diverse iGaming content.
Our main goal at this event, as always, was twofold. Firstly, we wanted to meet with colleagues and existing partners from the industry. Secondly, we looked forward to meeting new operators looking for opportunities to expand their business by providing exciting iGaming content to their players.
We want to expand our footprint in the LatAm region, so it’s important that we’re present at every industry event.
Which product offers have you focused on to meet the demands of the particular and diverse Latam markets in Lima? Which markets did you target in particular with your presence there?
The exhibition was a perfect way to show that we retain the excellent portfolio of games from our previous EGT Interactive brand while adding Amusnet Interactive’s new suite of modern casino games.
Our new titles bring the same innovation and excitement that have made our portfolio so popular.
We consider Peru to be a focus market for our games and also for our Live Casino offering. So far, we have released Live Speed Roulette, Onyx Auto Roulette, Live European Roulette, and Dynamic Roulette 120x. We will soon add Baccarat, Sic Bo, and Money Wheel.
How has your rebranding to Amusnet Interactive, completed just a few days before the event, been reflected at PGS? What was the feedback for this?
While our innovation, product development, and customer service remain laser-focused, Amusnet Interactive is a new brand identity that better reflects our core offering and values.
Our partners were actively involved and provided their support during the whole process. They already know our high-quality products and how we do business, so they are pleased to be part of our journey under a new identity.
Now Peru is currently discussing new legislation that would include a specific tax on online sports betting and gaming, and Brazil keeps working on options to open the broad gambling market. What is Amusnet Interactive’s approach to these potential new Latam markets, and what impact do you expect this regulatory momentum to have in your business areas and the gaming industry? What’s the current status of your entry into Argentina?
We believe a regulatory framework is crucial for the growth of the iGaming sector, ensuring predictability and stability of the business, and we are focusing on regulated markets where our presence is always strong. Also, it builds the safest environment for players, operators, and providers.
In Peru, we already had some successful campaigns, partnering with local operators and witnessed encouraging results. Our gaming portfolio will be available on the websites of some of the other leading operators soon, which will strongly expand our presence in the market.
Regarding Argentina, we are glad to share that our content is live in Buenos Aires (Province). We are soon expecting to finish the administrative process for Buenos Aires (City) as well and to give the players the chance to enjoy our portfolio of iGaming products.
Recently, we have signed new deals with leading operators in Mexico, Colombia, and Paraguay, which will allow us to reach a wider audience of players who are familiar with our games and looking for them on the operators’ websites.
What can we expect in terms of in-house development for these markets? Are there any Latam-tailored developments in the pipeline in order to gain competitive advantage and differential assets? What role will your recently launched Live Casino line have in this expansion strategy? Which new doors is this opening up?
Amusnet Interactive is committed to providing partners with a pipeline of new engaging content, products, advanced and scalable architecture, and improved service.
We create an engaging fusion of classic and modern casino games, and players love the performance and return from our titles. Since last year, we have released more than 20 new video slots with captivating and unique themes, plus exciting Lottery games. These include Fruity Time, Orient Story, Hot Deco, Cocktail Rush, Candy Palace, etc.
On top of that, we are seeing the rapid growth of Live Casino, where Amusnet Interactive is gaining market share. Our platform is powered by cutting-edge live streaming technology and a state-of-the-art studio to provide an unprecedented Live Gaming experience. We continue to develop new and appealing Live Casino games.
Which other industry events are you planning to attend next?
We attended all industry events in the LatAm region this year – GAT Colombia, SAGSE Argentina, CGS Chile and PGS Peru. After the PGS, we head to the Brazilian iGaming Summit as delegates. We’re also joining iGB Live in Amsterdam – one of the most significant events for the industry in Europe.
Hopefully, we can meet most of our partners there and link up with new ones. We highly appreciate the feedback we get from these events.