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Shaping the Future of Gaming in Italy: Amusnet’s Strategic Vision and Local Commitment
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09/06/2025

Shaping the Future of Gaming in Italy: Amusnet’s Strategic Vision and Local Commitment

With a certified portfolio, strategic partnerships, and new releases on the horizon, Amusnet reinforces its leadership in one of Europe’s most dynamic markets.

Italy continues to be a cornerstone in Amusnet’s global strategy. As one of the company’s most important regulated markets, Amusnet has consistently strengthened its local presence through long-term operator partnerships, full regulatory compliance, and a focus on delivering enhanced player experience.

“Italy is one of our key regulated markets, and we remain deeply committed to delivering content that meets local player expectations while building long-term partnerships with operators,” shares Polina Nedyalkova, Director of Amusnet Italy.

This dedication was recently recognized at the 2025 Italian Gaming Awards, where Amusnet Italy was named Content Provider of the Year - a reflection of both the strength of its portfolio and the trust it has cultivated across the industry. The recognition builds on the company’s continued success in the market, following last year’s achievement of being named Casino Content Supplier of the Year at the prestigious EGR Italy Awards for the second consecutive year.

“These awards reflect the hard work of our Italian team, the strength of our portfolio, and the close collaboration we have built with local operators. They motivate us to continue raising the bar and supporting our partners’ growth,” Nedyalkova adds.

Product Excellence and Local Favorites

Earlier this year, Amusnet introduced its latest promotional tool – Tournaments – designed to enhance operator performance and elevate player engagement. Already available to clients in Italy, Tournaments reflects the company’s ongoing commitment to excellence, supporting partners in navigating a competitive landscape and achieving sustained growth in the dynamic online gaming industry. 

The tool stands out with its intuitive interface, seamless integration, and customizable tournament formats, offering a powerful solution to enhance the player experience and improve retention. With Tournaments, operators can effortlessly launch engaging, dynamic competitions that capture player interest and encourage ongoing participation, all while tailoring rules, rewards, and winning criteria to meet the preferences of their target audience.

Upcoming Releases

“This year, we are focused on expanding our presence in Italy by delivering a strong selection of high-quality titles designed to meet the expectations of local players. We are launching Coin Gobbler and Orient Story in May, combining intuitive gameplay, engaging mechanics, and standout visuals. Secrets of Cairo will follow these in June, an adventure-themed slot developed to offer an immersive experience and rewarding entertainment,” says Polina Nedyalkova, Director at Amusnet Italy.

Coin Gobbler, the latest addition to Amusnet Italy’s portfolio, is a cluster-pay slot designed to deliver a fresh and engaging gaming experience. Featuring a 6x6 reel layout and a cluster-based payout mechanics, the game replaces traditional paylines to make the gameplay more engaging, interactive and entertaining. Players will join Oscar and his beloved companion, the golden piggy, on a colourful adventure filled with vibrant fruity symbols, glittering coins, and captivating special features, such as Progressive Free Spins and Buy Bonus. 

Also debuting in May is Orient Story, a captivating video slot that transports players through the desert sands into the enchanting world of Aladdin and his magic lamp. Players can soar on a magic carpet ride through five reels and 15 paylines, encountering characters like the Princess, the Sultan, and the Genie. Enhanced with rich graphics and immersive sound effects, the game delivers a memorable experience, further elevated by features including Dynamic Reel Prizes, Free Spins, and Expanding Symbol Respin. 

Looking ahead, enthusiasts of Ancient Egyptian history can anticipate the release of Secrets of Cairo, an exciting upcoming title from Amusnet Italy. This immersive video slot invites players to explore a world of pharaohs, Egyptian gods, and hidden treasures, wrapped in a visually stunning theme and evocative soundscape. With five reels and 100 fixed paylines, the game offers a thrilling adventure with rewarding special features such as Free Spins.

Amusnet’s continued investment in the Italian market reflects a long-term strategic approach focused on operational excellence, regulatory alignment, and strong local partnerships. By consistently delivering certified content, supporting partner performance through various promotional tools, and expanding its portfolio in line with market demand, the company reinforces its position as a trusted industry leader and strong competitive force in Italy's iGaming landscape and beyond.